EOC: Week 10 what channels are you going to use to get your product noticed.

I will be using social media of course. We will create a new account for the collaboration. But I will also be using the accounts of the already established brands, so that their clients and customers can know that the collaboration will be happening. We will be taking advantage of fashion weeks throughout the world. Both brands have a global presence, so they can reach their individual demographics.

We will also be making a short film that can be showed as three separate videos. One touching more on fashion and the other more on the life of the car. The final will merge these two together. This will be shown in commercials and be used as cousin advertisement. They will have a similar feel but be able to stand alone.

We will get our product noticed by creating events where each label can invite their higher clients, since this will mainly focus on the luxurious life. We will also hold events in dealerships, so that individuals can test drive the Acura. We will also include pop up shops with Tom Ford merchandise.

EOC week 9: comparing politics 4

1. There are two main parties. In the movie is is Yes or No and for the most part it is the Republican vs the Democratic party.

2. Using humor to deflect from serious situations. In the movie the Yes party made fun of the No campaign and used a similar commercial once the No campaign showed their advertisement. The No campaign was so strong and so the Yes campaign felt they were in trouble and caused a commotion to deflect from the fact that they were losing.

3. The campaign had a lead much like our political parties have a leads or manager that deal with public relation issues.

4. Smear campaigns were used to push away from the other parties approach. The No campaign played more fairly, but they still used the idea of moving away from the Yes campaign and what they thought was right.

5. Campaigns find supporters, but rarely show how their political views affect other member in different class status. F

Week 8 EOC, Slogan + Typography

Because speed is always needed

Because speed is always needed

Because speed is always needed 

Because speed is always needed

Because speed is always needed

Because speed is always needed

Because speed is always needed

Because speed is always needed

Because speed is always needed

Because speed is always needed

EOC week7: choosing a car THE PITCH

For the next few weeks I will be working on an advertising campaign for a car of my choice. Since I recently sold my Nissan 350z I decided to go with the 2016 Nissan 370z. In the next week I will be visiting car dealerships to see this car up close and perhaps some questions that I will be benefit me in the creative process while creating the ad campaign. My ad campaign will need to include certain aspects from slogans, to promotion, of course analysis and a BIG IDEA.
Honestly, I am a bit nervous about this final project to begin, but extremely excited to get the ball rolling. I am hoping the dealership will have the car in the lot, but I will be sure to update you about my visit. The salesman may even say something witty enough that I can use or twist into a slogan. Since the Nissan 370z is a luxury sport scar I will also be scoping out other brand in this same category. After all I do need to know what my competition is in order to provide a strong and knowledgeable advertising campaign.
I am thinking of finding a way to push this car to the female market. As a driver that completely fell in love with my car, I want everyone to feel that kind of love through the ad campaign. I am not quite sure how I will manage that just yet, but I still have some time to think it through. It was only today that I was given the project so I have a lot of contemplating to go. We shall see where I take this.

EOC Week 6: Lady Gaga & The Grammys

So Lady Gaga did a tribute to David Bowie for her Grammy's performance and who did it benefit? The performance wasn't as exciting as her own performances, and perhaps that was because I am not as familiar with David Bowie other than his tunes which are super popular. I am fairly younger, so do not attack me for my knowledge or lack there of on David Bowie. It was entertaining and recently Gaga has been in the media, with her award winning place in American Horror Story.
This seems to have most benefited Lady Gaga and her image in mainstream, she hasn't put out any current music and is working on reinventing her image.
We've also seen her singing the National Anthem for the opening of the Super Bowl. Perhaps we can expect to see more of her in the media and maybe we hear some new music. Having Lady Gaga perform could have benefit the Grammy's organization as well. Though she currently does not have much music out, she still has a major following. Having her pay tribute to David Bowie added to her aesthetic.
Though I was not the biggest fan of this particular performance, I am a Lady Gaga supporter. I enjoy how she uses her craft to shed light onto other issues happening, like this and the death of David Bowie. His death impacted many people and help individuals like myself discover his music and movement. I can now see why she was a great fit to do the tribute.
At the end of it all the viewers also benefit from her performance. As a viewer we get to experience and witness her work as an artist. She is quiet interesting to watch and following, She has constantly evolved and I very much enjoy watching her grow and am extremely excited to see what she is going to do next.

EOC Week 3: Find a tobacco advertisement & 8 basic steps

·         1. Determine the scenario: What happens in this frame?

·         2. What is the setting? What are the conditions?

·         3. Who are the people or groups?

·         4. What is their point of view around this specific experience?

·         5. What are their goals?

·         6. What are their assumptions? What are their perceptions?

·         7. Are there conflicts? Is there cooperation?

·         8. What are the outcomes?

This woman is in a pose position, as if on a cover of a magazine, she is happy and showing her white teeth through her smile. There is no particular setting other than a colored backdrop. She is dressed very fashionable though you can not see her entire wardrobe, you know she is stylish, perhaps the “It Girl”. This can be supported by the fact that she is the only one in the advertisement, rather than being with a group, so there is no confusion that she is the main focus.

This advertisement provides a point of view that she is in the know with beauty, health and fashion, so she must be in the know about these cigarettes. The goal is to market to this kind of girl or the girl who wishes to be her. In order to be this happy, go lucky, fashionable girl, you must smoke misty cigarettes too!

The perception this provides is that the Misty cigarette girl is hip and in tune with the culture. This causes conflict because as we now know, cigarettes are not healthy and can have a negative impact on your overall look. It can cause wrinkles to the skin, teeth to yellow and other dire effects to the internal body, which is now common knowledge.

In today's society you can barely find a cigarettes ad, which is incredible and I love everything about it. Instead we are seeing anti smoking advertisements. The advertisement are straightforward and blunt, sometimes making the viewer cringe. 

This generation can be the generation that stops smoking all together, with only about 3% of smokers in the generation. When you Google cigarettes advertisements, you are given a bunch of old washed out ads, that in itself says something!

Though we know about the dangers of cigarettes now, there was a time when cigarettes were advertised as good and healthy. That is no longer the case. Even in the 90s, when Misty was popularized, the cool girl wanted to smoke and if she did she appeared to be cool and in control. In the sitcom Sex and the City the main character Carrie Bradshaw smokes and she was the socialite of her time. Though Sex and the City launched in the late 90s, it still had that 90s aura and feel. So we can make the connection between cigarettes and the stylish it girl; the two, at the time went hand in hand.

EOC Week 4: Role of Women in Contemporary Advertisements

There has been a shift in how women are being portrayed in contemporary advertisments. Before they were timid, passive and more than likely seen as housewives, but in todays advertisments she is strong, independent, assertive. There are many more movies with women leading role then in the past. We often saw women in secretary like positions, catering to the bossman, whereas now they are the bosses of major corporations and businesses making the calls. There has been a major shift in the culture with women providing opions and being the voice for brands

For example recently Budweiser launched a commercial against drunk driving during the Superbowl and the person handing the message was Helen Mirren, a woman and well respected and known actress. A beer company whos target audience are males, decided to place an older female character in a pub having a tradition burger and fries meal, telling them to not be imbeciles and drive under the influence. 

Marvel, the comic series, has recently launched a series on Netflix of their character Jessica Jones. Jessica Jones is a very stern and strong character. She runs her own business and doesn't take crap from anyone. Through out the series she fights a mind controller trying to keep him from perpetrating his evil ways into the city. This is a major move for Marvel who focuses on their many male superheroes. 

Women are breaking through in advertisements and in media in general. They are being shown in strong and confident roles.

EOC Week 2: Three Examples of Questionable Ethics

Advertisements are everywhere and even though we want to believe them they can use tactics that may not be so ethical. Here are 3 examples of that. 

1. Advertising to younger age group - brands advertise to a younger audience to get them hooked and keep them as a costumer in coming years. Fast food restaurants market to children and teens. These children become early costumers of these fast food chains and grow into unhealthy lifestyles in adulthood.

2. False comparisons - many brands and business’s use this tactics to lure clients in. They will compare their cheapest rates with their competitors higher rates to give the costumer a false thought that they will be receiving a deal. Many phone carriers do this. Many food and beverage company do this with nutrients facts. A orange juice may say they use only a certain amount of sugar in comparison to its competitors, but may be using GMO fruits.

3. Product Placement - this can be controversial as all companies need to brand and market some way some how. Product place can make viewers make association that aren’t nesscearily true. For example in a movie featuring a super hero one might witness the superhero drinking a specific drink and may associate that drink with strength and super powers even though it may have a drink with no nutritional benefits.

EOC Week 1: Sour Lemon

In the 1950's and 1960's Volkswagen introduced a series of advertisements that would later become one of the most profound advertisements of it’s time. The advertisements would also play a role in the history of advertisement. The Volkswagen Lemon ad’s provided a minimalistic approach with black and white photograph of the Volkswagen beetle and the word lemon. Before this, many car advertisements used very busy colored illustrations, with an added slogan and much information on the function of the car.

The simplistic approach caused a sensation, not only because it wasn't a fussy ad, but it also had political background. The creators of the advertisements were Jewish and as many know Volkswagen is a German car, with the beetle being designed in Nazi Germany. Now we know why this could have caused an uproar seeing that World War II hadn't past but 15 years prior.

At the time the beetle was a very different type of car. It was compact, much smaller than what was being sold on the market, at the time. This advertisement even made a cameo in Mad Men, a period piece about an advertisement firm. In the moment where the ad is feature the men are discussing their approval and disapproval of the ad, but ultimately it is admitted that either way it has caused a discussion. Isn't it the idea of creating a discussion or a buzz that makes good advertisement?

We took a look at this ad campaign for an advertising course I am currently in. We discussed how differently of a time it was. Today we go beyond print for advertisement. Advertisements today are everywhere, from stagnant buildings to moving cars, and of course it’s all over the web. There are many ways to go about design, but like Volkswagen, in the 1950's and 60's, one must understand what is happening around them in order to be innovative and different. Many can follow the crowd and movement of the wave, but it takes guts to swim against the tide.