EOC week7: choosing a car THE PITCH

For the next few weeks I will be working on an advertising campaign for a car of my choice. Since I recently sold my Nissan 350z I decided to go with the 2016 Nissan 370z. In the next week I will be visiting car dealerships to see this car up close and perhaps some questions that I will be benefit me in the creative process while creating the ad campaign. My ad campaign will need to include certain aspects from slogans, to promotion, of course analysis and a BIG IDEA.
Honestly, I am a bit nervous about this final project to begin, but extremely excited to get the ball rolling. I am hoping the dealership will have the car in the lot, but I will be sure to update you about my visit. The salesman may even say something witty enough that I can use or twist into a slogan. Since the Nissan 370z is a luxury sport scar I will also be scoping out other brand in this same category. After all I do need to know what my competition is in order to provide a strong and knowledgeable advertising campaign.
I am thinking of finding a way to push this car to the female market. As a driver that completely fell in love with my car, I want everyone to feel that kind of love through the ad campaign. I am not quite sure how I will manage that just yet, but I still have some time to think it through. It was only today that I was given the project so I have a lot of contemplating to go. We shall see where I take this.

EOC Week 6: Lady Gaga & The Grammys

So Lady Gaga did a tribute to David Bowie for her Grammy's performance and who did it benefit? The performance wasn't as exciting as her own performances, and perhaps that was because I am not as familiar with David Bowie other than his tunes which are super popular. I am fairly younger, so do not attack me for my knowledge or lack there of on David Bowie. It was entertaining and recently Gaga has been in the media, with her award winning place in American Horror Story.
This seems to have most benefited Lady Gaga and her image in mainstream, she hasn't put out any current music and is working on reinventing her image.
We've also seen her singing the National Anthem for the opening of the Super Bowl. Perhaps we can expect to see more of her in the media and maybe we hear some new music. Having Lady Gaga perform could have benefit the Grammy's organization as well. Though she currently does not have much music out, she still has a major following. Having her pay tribute to David Bowie added to her aesthetic.
Though I was not the biggest fan of this particular performance, I am a Lady Gaga supporter. I enjoy how she uses her craft to shed light onto other issues happening, like this and the death of David Bowie. His death impacted many people and help individuals like myself discover his music and movement. I can now see why she was a great fit to do the tribute.
At the end of it all the viewers also benefit from her performance. As a viewer we get to experience and witness her work as an artist. She is quiet interesting to watch and following, She has constantly evolved and I very much enjoy watching her grow and am extremely excited to see what she is going to do next.

MY VOICE

I never enjoy doing an about me, because it’s tedious, but here it goes. I am the kind of person that enjoys analyzing. I do well with managing large groups and being able to get messages across. I am 46% extrovert and 54% introvert according to a personality test I took. I prefer to work alone, but work very well in groups especially in a leadership role. Public speaking is one of my better qualities. I can stand in front of a group and present without hesitation or sweaty palms. I never understood the fright many people have for public speaking, because I have always enjoyed the nervous feeling it provides. Perhaps being a dancer has helped me in being okay with presenting in front of many people; it’s like performing on stage with a large crowd watching your every move. I can manage very well because I pay close attention to details and organization. I know how the small things can add together to create something larger. Bring a major project into small task is what I am best at. Though I am quiet creative I am also very business orientated and determined in accomplishing a goal with all my T’s crossed and I’s dotted. At times I can be comical and I am usually the one breaking the ice in awkward situations. I am East Coast bred, so sometimes my more sarcastic side can shine through. This is the voice I use when writing. I consider myself a writer and will pursue that as a career. I am an always evolving artist.

EOC Week 3: Find a tobacco advertisement & 8 basic steps

·         1. Determine the scenario: What happens in this frame?

·         2. What is the setting? What are the conditions?

·         3. Who are the people or groups?

·         4. What is their point of view around this specific experience?

·         5. What are their goals?

·         6. What are their assumptions? What are their perceptions?

·         7. Are there conflicts? Is there cooperation?

·         8. What are the outcomes?

This woman is in a pose position, as if on a cover of a magazine, she is happy and showing her white teeth through her smile. There is no particular setting other than a colored backdrop. She is dressed very fashionable though you can not see her entire wardrobe, you know she is stylish, perhaps the “It Girl”. This can be supported by the fact that she is the only one in the advertisement, rather than being with a group, so there is no confusion that she is the main focus.

This advertisement provides a point of view that she is in the know with beauty, health and fashion, so she must be in the know about these cigarettes. The goal is to market to this kind of girl or the girl who wishes to be her. In order to be this happy, go lucky, fashionable girl, you must smoke misty cigarettes too!

The perception this provides is that the Misty cigarette girl is hip and in tune with the culture. This causes conflict because as we now know, cigarettes are not healthy and can have a negative impact on your overall look. It can cause wrinkles to the skin, teeth to yellow and other dire effects to the internal body, which is now common knowledge.

In today's society you can barely find a cigarettes ad, which is incredible and I love everything about it. Instead we are seeing anti smoking advertisements. The advertisement are straightforward and blunt, sometimes making the viewer cringe. 

This generation can be the generation that stops smoking all together, with only about 3% of smokers in the generation. When you Google cigarettes advertisements, you are given a bunch of old washed out ads, that in itself says something!

Though we know about the dangers of cigarettes now, there was a time when cigarettes were advertised as good and healthy. That is no longer the case. Even in the 90s, when Misty was popularized, the cool girl wanted to smoke and if she did she appeared to be cool and in control. In the sitcom Sex and the City the main character Carrie Bradshaw smokes and she was the socialite of her time. Though Sex and the City launched in the late 90s, it still had that 90s aura and feel. So we can make the connection between cigarettes and the stylish it girl; the two, at the time went hand in hand.

EOC Week 4: Role of Women in Contemporary Advertisements

There has been a shift in how women are being portrayed in contemporary advertisments. Before they were timid, passive and more than likely seen as housewives, but in todays advertisments she is strong, independent, assertive. There are many more movies with women leading role then in the past. We often saw women in secretary like positions, catering to the bossman, whereas now they are the bosses of major corporations and businesses making the calls. There has been a major shift in the culture with women providing opions and being the voice for brands

For example recently Budweiser launched a commercial against drunk driving during the Superbowl and the person handing the message was Helen Mirren, a woman and well respected and known actress. A beer company whos target audience are males, decided to place an older female character in a pub having a tradition burger and fries meal, telling them to not be imbeciles and drive under the influence. 

Marvel, the comic series, has recently launched a series on Netflix of their character Jessica Jones. Jessica Jones is a very stern and strong character. She runs her own business and doesn't take crap from anyone. Through out the series she fights a mind controller trying to keep him from perpetrating his evil ways into the city. This is a major move for Marvel who focuses on their many male superheroes. 

Women are breaking through in advertisements and in media in general. They are being shown in strong and confident roles.

EOC Week 2: Three Examples of Questionable Ethics

Advertisements are everywhere and even though we want to believe them they can use tactics that may not be so ethical. Here are 3 examples of that. 

1. Advertising to younger age group - brands advertise to a younger audience to get them hooked and keep them as a costumer in coming years. Fast food restaurants market to children and teens. These children become early costumers of these fast food chains and grow into unhealthy lifestyles in adulthood.

2. False comparisons - many brands and business’s use this tactics to lure clients in. They will compare their cheapest rates with their competitors higher rates to give the costumer a false thought that they will be receiving a deal. Many phone carriers do this. Many food and beverage company do this with nutrients facts. A orange juice may say they use only a certain amount of sugar in comparison to its competitors, but may be using GMO fruits.

3. Product Placement - this can be controversial as all companies need to brand and market some way some how. Product place can make viewers make association that aren’t nesscearily true. For example in a movie featuring a super hero one might witness the superhero drinking a specific drink and may associate that drink with strength and super powers even though it may have a drink with no nutritional benefits.