For the next few weeks I will be working on an advertising campaign for a car of my choice. Since I recently sold my Nissan 350z I decided to go with the 2016 Nissan 370z. In the next week I will be visiting car dealerships to see this car up close and perhaps some questions that I will be benefit me in the creative process while creating the ad campaign. My ad campaign will need to include certain aspects from slogans, to promotion, of course analysis and a BIG IDEA.
Honestly, I am a bit nervous about this final project to begin, but extremely excited to get the ball rolling. I am hoping the dealership will have the car in the lot, but I will be sure to update you about my visit. The salesman may even say something witty enough that I can use or twist into a slogan. Since the Nissan 370z is a luxury sport scar I will also be scoping out other brand in this same category. After all I do need to know what my competition is in order to provide a strong and knowledgeable advertising campaign.
I am thinking of finding a way to push this car to the female market. As a driver that completely fell in love with my car, I want everyone to feel that kind of love through the ad campaign. I am not quite sure how I will manage that just yet, but I still have some time to think it through. It was only today that I was given the project so I have a lot of contemplating to go. We shall see where I take this.
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