Final Project: Acura NSX 2016 Slogan

Living in Luxury

There were many slogans we bounced from. Acura had a slogan of “precision, crafted, performance” but we wanted to move away from adjectives and into a descriptive phrase.  "We comprehend—we grasp the meaning of the material we have gathered, gaining insights. And we apply, making use of the material in new, more immediate contexts."(14) We discussed “Your Acura” so that the viewer could find possession in purchasing the car, but didn’t think it describes the car too well. We even discussed having it be “1^st and the finest”, more on this in the competitive analysis. We thought about “Luxury you didn’t know you needed” or “Bring Luxury into creation”, but both were lengthy. We enjoyed the use of the word luxury and decided to go with “Living in Luxury.” Now this speaks to a lifestyle.

This slogan will talk to the luxury aspect of craftsmanship of the car. I will also like to link in a luxury brand fashion house to collaborate with to put more emphasis on luxury, perhaps Tom Ford. This fashion brand speaks to a similar demographic that Acura would speak to. Tom Ford and Acura both exude luxury. Tom Ford also has men's and women's merchandise, so it would open up the idea to promote this car to both genders. We can use Tom Ford attire in advertisements and promote the two together. 

The fashion house of Tom Ford has bold and daring advertisements and I think that speaks to the idea of the Acura NSX. The NSX is filled with power and speed and that’s the kind of life the individual that wears Tom Ford is. Fashion in general is more about the fantasy than the reality and wearing Tom Ford driving a Acura NSX means living in luxury. We are selling the emotion and high roller life style in these advertisements. Teaming up with one of the well-respected fashion labels in the industry will give our advertisement a drive that others do not have. We kept digging to find similarities between the two brands. "Most smart creatives do some digging themselves." (15)  

By teaming up for Living in Luxury we can open our advertisement doors and branch into the fashion world advertisement and reach an entire demographic that has not been spoken to in the past. The Acura NSX can be fashionable to either gender. Living in Luxury touches the fantasy many hope to achieve in reality.