I will be using social media of course. We will create a new account for the collaboration. But I will also be using the accounts of the already established brands, so that their clients and customers can know that the collaboration will be happening. We will be taking advantage of fashion weeks throughout the world. Both brands have a global presence, so they can reach their individual demographics.
We will also be making a short film that can be showed as three separate videos. One touching more on fashion and the other more on the life of the car. The final will merge these two together. This will be shown in commercials and be used as cousin advertisement. They will have a similar feel but be able to stand alone.
We will get our product noticed by creating events where each label can invite their higher clients, since this will mainly focus on the luxurious life. We will also hold events in dealerships, so that individuals can test drive the Acura. We will also include pop up shops with Tom Ford merchandise.
No comments:
Post a Comment