Final Project: Promotion

Working on promotion will be fun. Acura will be featured in a Tom Ford commercial and vice versa. We will do something similar that Tom Ford has done in the past with this Lips and Boys short commercial. It was daring. There will be similar snap shots of the car as well as the clothing used. We will be using these piece to tell and show a story since there is "value of “telling” versus “showing” an audience a story" (108) and since this is the case, we will do both.  Rather the focus being on lips and lip stick it will be of the car, both of the exterior and interior. This will be a video component, but we will also had print, that will be taken from the video shoot. The print ad will be featured in fashion magazines like GQ, W, Vogue and NY Magazine.

This will help Acura reach into the fashion demographic. These advertisements will also have spreads in Superstreet, Automobile and Motor Trend. Having advertisement placed in both types of magazines creates an array of individuals that will see this advertisement. It will also make certain individuals away of the opposite brand. Some individuals may be strictly into cars, but not the biggest fans of fashion and so this kind of collaboration will open up their thoughts to the fashion side. The same is true for those super fashion forward individuals that don’t know much about car, it can open up their minds to a different world, still in the realm of luxury. In advertising, slice-of-life format is a drama showing a realistic portrayal of life," (117) with our advertisements we will be showing you a realistic portrayal of the luxurious life.