The Collaboration
One main component that sets us apart with this ad campaign is the collaborations of brands that we are. Acura x Tom Ford. We can use this to speak to the fashion forward, technological driven generation of this time. Both companies reach a similar demographic within their own personal realms, bringing these two together will be beneficial for both companies. "Not only does branding identify and distinguish, it builds equity (the value of the brand or group)." (49) Both of these labels hold value within their brands and markets.
This is modern, new luxury and both companies touch base with that. "What differentiates a brand is how it is characterized, its visual and verbal identity as expressed in each media unit and through every point of contact. Simply stated, differentiation is what distinguishes one brand from the rest." (52) The Tom Ford label launched in 2006, a reason we chose to work with this brand rather than something like Louis Vuitton, which was founded in 1854 and speaks more so to old luxury, still modern in the fashion world today, but not quite what we are looking for in this collaboration. The Tom Ford brand is different enough from other fashion labels in the market, but similar to its characterization and visualization of Acura.
One main component that sets us apart with this ad campaign is the collaborations of brands that we are. Acura x Tom Ford. We can use this to speak to the fashion forward, technological driven generation of this time. Both companies reach a similar demographic within their own personal realms, bringing these two together will be beneficial for both companies. "Not only does branding identify and distinguish, it builds equity (the value of the brand or group)." (49) Both of these labels hold value within their brands and markets.
This is modern, new luxury and both companies touch base with that. "What differentiates a brand is how it is characterized, its visual and verbal identity as expressed in each media unit and through every point of contact. Simply stated, differentiation is what distinguishes one brand from the rest." (52) The Tom Ford label launched in 2006, a reason we chose to work with this brand rather than something like Louis Vuitton, which was founded in 1854 and speaks more so to old luxury, still modern in the fashion world today, but not quite what we are looking for in this collaboration. The Tom Ford brand is different enough from other fashion labels in the market, but similar to its characterization and visualization of Acura.
By collaboration with such a young, but well
established brand we will attract a new market of fashion forward individuals,
while staying within our usual demographic. We are simply expanding that
demographic. Having Acura team up with Tom Ford will allow us to reach and
become popular amongst a wide range of customers. The person wearing Tom Ford lives
in luxury, in a more literal sense. The clothing they wear is luxury and they
live in their clothing. Acura, a luxury vehicle, speaks to the lifestyle of the
driver.
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