LIVING IN LUXURY
ACURA x Tom Ford
Because we are opening up the idea to both sides, there will also be a part of the ad campaign that will feature a sketch so that our demographic can picture themselves or “draw” themselves into the advertisement. Again, this speaks to the fantasy that both of these labels provide for the customer. They can be shown together, but "each individual ad in the campaign also can stand on its own" (198). hows, Each brand will have their individual ads, which will then make clients make the connection of the collaboration, but both names will be on the ads.
ACURA x Tom Ford
Because we are opening up the idea to both sides, there will also be a part of the ad campaign that will feature a sketch so that our demographic can picture themselves or “draw” themselves into the advertisement. Again, this speaks to the fantasy that both of these labels provide for the customer. They can be shown together, but "each individual ad in the campaign also can stand on its own" (198). hows, Each brand will have their individual ads, which will then make clients make the connection of the collaboration, but both names will be on the ads.
Tom Ford has fashion shows, where Acura will be a
part of and the same is true for any Acura events. During the fashion show we
can introduce the collaboration and reach out to their many clients and invite
them to an event that Acura will hold to showcase the collaboration. These
events can be held around the world, expressing the life lived in luxury. This is the story being told through our creative component. "To look for the insight, we start by mining for something common to us all in human nature: our needs, hopes, aspirations, and desires." (193)
America and Japan will be two of the major countries in which these events will be held. We could even hold a special event during a major Honda Day. Honda, being the makers of Acura can also be a part of this collaboration opening up Honda Day to many fans. There can be a small fashion show during this day while Tom Ford has a pop up shop on this day, opening up the demographic of car fans to the fashion house. Tom Ford will make an exclusive line for this particular day baring the Honda and Acura logos. At these events the videos that were shot will be played.
America and Japan will be two of the major countries in which these events will be held. We could even hold a special event during a major Honda Day. Honda, being the makers of Acura can also be a part of this collaboration opening up Honda Day to many fans. There can be a small fashion show during this day while Tom Ford has a pop up shop on this day, opening up the demographic of car fans to the fashion house. Tom Ford will make an exclusive line for this particular day baring the Honda and Acura logos. At these events the videos that were shot will be played.
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