Acura was introduced in 1986 as the luxury car from Honda, a Japanese company. Soon after Toyota and Nissan introduced their luxury cars. Lexus being created by Toyota and Infiniti being created by automaker Nissan. Infiniti officially started selling in 1989, while Lexus was founded the same here. All are from Japan, but Acura was founded in 1986, just a few years before Lexus and Infiniti. This is why we thought “The first, the finest” would be a great slogan for the Acura, since Honda introduced their luxury vehicle prior to these other two competitors. We moved away from this idea because we chose not to shine any kind of light onto our competition, even if it was a nice jab to our initial creation. We thought that creating a friction between the companies in advertisment is unethical and we didn't want that associated with the Acura brand. "When clients and agency professionals are aware of what is unethical and keep to standards of fair practice and social responsibility, then we can have ethical advertising." (12) and we wanted to make sure to have ethical advertising. The NSX model was introduced in 1990 as a mid-engine exotic sports car, a two seater. When created it was a reliable and practical alternative to the exotic European car, say to a Maserati or Porsche.
Both Infiniti and Lexus have more of a basic
strategy to advertisements. They are usually magazine advertisement with a
silver colored car with a plan black or white background and their logo. The thing
about Acura, is that they are much more daring and fun when it comes to advertisements.
For example the Acura MDX had an advertisement with the slogan “Made for
Mankind.” This advertisement had movement to their advertisement, with the rear
end light being displayed and a woman with red hair beneath it, with wind
flowing through her hair. Besides it was an image of a woman in dark colors and
hues of blue, which played a great contrast to the red. All we see is her eyes, nose and slight touch
of her lips and teeth. The same ad campaign showed a man’s eye facing the front
of the car, with only the headlight showing.
These are the kind of advertisements we will go with. It will be much more interactive versus a typical photo op of the car, something the competition does regularly.We watched to use something that was already established by the brand but change the frame a bit. "
No comments:
Post a Comment